How we work — the full process
A transparent, collaborative path from idea to launch and beyond.
Phase 1 — Discover
We align on goals, audience, and scope. You get clarity on deliverables, timelines, and success metrics.
| Output | Time | Collaboration |
|---|---|---|
| Brief, sitemap, success metrics | 3-4 days | Kickoff + async notes |
What we deliver:
- Kickoff call and requirements gathering
- Content inventory and sitemap
- Success metrics defined
Phase 2 — Design
Low-fi to high-fi iterations with a clear content hierarchy focused on conversion.
| Output | Time | Collaboration |
|---|---|---|
| Wireframes, UI kit, mockups | 4-7 days | Review loops |
What we deliver:
- Wireframes to confirm layout
- Design system tokens and components
- Final mockups with copy
Phase 3 — Build
Performance-first development with clean, maintainable code and SEO best practices.
| Output | Time | Collaboration |
|---|---|---|
| Responsive site, CMS setup | 5-10 days | Staging reviews |
What we deliver:
- Semantic HTML, accessible components
- Analytics and SEO basics configured
- Content migration and QA
Phase 4 — QA & Launch
Thorough testing, performance checks, and a checklist-driven launch plan.
| Output | Time | Collaboration |
|---|---|---|
| Live site, monitoring | 1-3 days | Launch window |
What we deliver:
- Cross-browser and device QA
- Performance budget met
- Backup and rollback plan
Phase 5 — Care & Growth
Post-launch support with updates, monitoring, and growth experiments.
| Output | Cycle | Focus |
|---|---|---|
| Updates, reports, experiments | Monthly | SEO, CRO, speed |
What we deliver:
- Uptime, backups, and security
- Content and A/B test roadmap
- Monthly performance report
"We ship, measure, and learn every month so your site keeps compounding."
